Apple TV+ just announced a 30% price rise, which may convince some subscribers to cancel and churn out for a while.
However, the company seems to be prepared to mitigate for that somewhat. Users on Reddit discovered that when they went to cancel their subscription in the Apple TV app, they were presented with a 54% discount offer for two months.
This limited time offer brings the price down from $12.99 to $5.99. After the two months price reduction, the subscription would return to the standard $12.99 price.
The format of the offer looks identical to the messaging that Apple now allows third party apps to show. As part of the Confirm Cancellation sheet, a developer can show a custom message or retention discount to try and convince the customer to stick around.
Clearly, Apple is now using this same platform functionality with its own services. Obviously, you aren’t guaranteed to get the option of the offer, and it may only be presented to customers who meet certain criteria. This is all standard practice for subscription businesses. However, if you are a current Apple TV+ monthly subscriber, it doesn’t hurt to go and see if you get an offer that can save you some money.
To try your luck, on your iPhone, go to Settings -> [Your name] -> Subscriptions -> Apple TV+ -> Cancel Subscription.
Before the service is actually cancelled, the system will ask you to confirm your decision. If a retention offer is available, it will be shown in the middle of the screen. You can then click Redeem on that offer to get the discounted price period, or press the ‘Cancel Subscription’ button to proceed with cancellation, or ‘Don’t Cancel’ to do nothing and exit the flow.
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