You Can Skip Prime Day, Best Buy’s Techtober Sale Has Big Discounts from Apple, LG and Sony. We Found 50+ of the Best Deals Live Now

Amazon’s October Prime Day starts tomorrow (Oct. 7), but you can shop Best Buy’s Techtober sale today. The sales event is already live, offering big savings on tech from top brands like Samsung, Sony and Beats. It’s an excellent time to get a head start on your holiday shopping, as the next big sales event won’t be until Black Friday. Discounts are available across all categories, including laptops and other tech.

CNET’s deal experts are staying on top of the latest offerings and updating this article frequently to ensure you get the top Best Buy deals. Check back throughout the sale for the latest savings.

Hey, did you know? CNET Deals texts are free, easy and save you money.

Best Buy October anti-Prime Day TV deals

LG 65-inch 70A QNED AI TV: $450

LG’s 70A series TVs have a stunning QNED display with a 60Hz refresh rate as well as Gameplay, HDR10 Plus and HLG support for fluid action, vibrant colors and rich blacks. Plus, they have an Alpha 7 AI processor that automatically optimizes picture settings for the ideal viewing experience.

Hisense A7 75-inch 4K smart TV: $450

The Hisense A7 TV offers great picture quality and a ton of smart features, including the Alexa voice remote. The game mode is also an excellent addition for gaming enthusiasts who want to enjoy a variable refresh rate and auto low latency.

If you’re in the market for a massive screen, this is a deal you won’t want to miss. Our experts named the TCL QM8 as the best TV for the money this year, and this 85-inch model is a steal at $700 off. It has a 4K QLED display with HDR10 Plus support for sharp contrast, and a 120Hz refresh rate for fluid action. The TV also has Google TV and Chromecast built in for easy wireless streaming.

Insignia 75-inch Class QF Series QLED Fire TV: $400

This large-screen TV comes equipped with Dolby Atmos sound, Dolby Vision, Alexa voice control and Amazon’s Fire TV operating system. Watch your favorite movies or catch a game on its vibrant 75-inch display with enhanced contrast and color accuracy.

Sennheiser Accentum earbuds: $143

Sennheiser Accentum true wireless earbuds are ergonomically designed, sleek, and have a 28-hour battery life. They’re well reviewed and highly regarded, making this $143 price tag an incredibly good value for the money.

Enjoy rich Dolby Atmos sound with these on-ear noise canceling headphones. The Beats Studio Pro are our top overall pick for the best Beats headphones thanks to their comfortable design, excellent voice-calling performance and advanced spatial audio. The best deal is on the Deep Brown color option, but others are also discounted.

These Bluetooth earbuds were our top overall pick for the best sleep headphones of 2025, thanks to their comfortable design and solid noise-masking capabilities. You can stream your own preferred audio or select a calming option from Ozlo’s sound library.

More Best Buy October anti-Prime Day headphone deals: 

Best Buy October anti-Prime Day laptop and tablet deals

Apple M3 MacBook Air 15-inch laptop: $999

We named the M3 MacBook Air the overall best laptop of 2024, and this discount makes it even sweeter to upgrade to a model with a 15.3-inch Liquid Retina display, an 18-hour battery life, 256GB of storage and 16GB of RAM.

This lightweight Chromebook comes with a 14-inch display, 4GB of RAM and 64GB of storage. It comes with Intel UHD Graphics to deliver clear, crisp visuals while streaming shows or playing video games. With its fast charging feature, this laptop can go from 0 to 50% in about 45 minutes of charging.

Lenovo LOQ 15.6-inch gaming laptop: $550

This Lenovo gaming laptop includes AMD Ryzen 5 processors, a NVIDIA GeForce RTX 4050 graphic card, 12GB of memory and 512GB of storage. Enjoy a smooth gaming experience with a 144Hz refresh rate and a vibrant display screen.

Ring battery-powered doorbell: $50

The Ring doorbell is battery-powered, so you don’t have to mess with wiring. It’s one of the easiest ways to increase your home security, and right now, it’s one of the least expensive.

Arlo Pro 5S 2K indoor/outdoor spotlight security camera duo: $130

Snag two 2K HDR indoor/outdoor video cameras with a 160-degree field of vision and clear night detection, all for more than half off.

GE Cync smart thermostat: $66

The GE CYNC smart thermostat allows you to preset your preferred temperature and adjust it as needed directly on the thermostat or through the Cync app. You can also hook it up to smart home systems for voice command.

Razer BlackShark V2 X wired gaming headset: $40

This gaming headset works with tons of gaming devices, including PC, PS5, PS4, Switch, Xbox X|S and Xbox One. It has a built-in mic so you can chat with other players during the game and 50mm drivers for clearer audio.

AOC 34-inch curved gaming monitor: $260

Give your PC gaming setup a serious upgrade with this AOC monitor. It features a curved 34-inch WQHD display and boasts an impressive 180Hz refresh rate and 1ms response time for fluid action. It’s also AMD FreeSync Premium compatible and has two HDMI and four USB ports.

PowerA wireless controller for Nintendo Switch, Mario Joy: $32

For Switch gamers who prefer the feel of a more traditional controller, this Mario-themed bright red controller is a decent $18 off, one of the lowest prices we’ve seen.

Amazon’s October Prime Day officially takes place this year on Oct. 7 and 8. But there are plenty of anti-Prime Day deals you can shop now, as Best Buy’s fall event, the Techtober sale, is officially live now.

Where are the best October Prime Day sales?

October Prime Day sales offer some of the best prices on tech, appliances, mattresses and fashion, making it a great time to snag stellar prices on must-have items. Though October Prime Day is officially at Amazon, there are a ton of retailers running counter sales to help you save even more, including Best Buy, Target, Home Depot and Walmart.

Unsurprisingly, Best Buy is usually one of the best places to buy tech items because it sells products from almost all major brands across these popular categories, making it a tremendous one-stop shop for all of your early-Christmas buys.

Is October Prime Day the best time to shop deals? 

October Prime Day and the counter sales offer a wide variety of deals. We anticipate some products dropping to their lowest-ever prices. The next big shopping event with record-low prices won’t be until late November for Black Friday.

How we choose deals

CNET has a team of shopping experts and deal hunters who have operated across major sales events for many years, making sure you understand when a deal is worth taking advantage of or when it’s worth skipping. Whether it’s for Black Friday, Prime Day or the Fourth of July, we have the expertise to make sure you get the best deal possible. 

To do this, we look for real discounts, quality reviews and remaining sale time when choosing an offer to show you. 

• Real discounts mean real discounts. We look at the price history for that product to make sure no manufacturers are inflating prices to make the discount seem more substantial than it is.
• Quality reviews are equally important for any product, but particularly for deeply discounted items. If it breaks the first time you use it, the discount isn’t really worthwhile.
• Remaining sale time is a huge part of our vetting process. If a deal seems like it will only be around for a short while or will only be available for the remaining stock, we’ll let you know in advance, so you don’t return later only to be disappointed. 

We are also considering the rising costs associated with tariffs to help you find items worth buying now.

Read more: Tariff Tracker: We’re Watching Prices for 11 Products You Might Need to Buy

How to keep up with the best October Prime Day sales

There are a lot of ways to ensure you’re getting the latest scoop on Prime Day offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We’ll be tracking all the major retailer sales around October Prime Day and sharing the promotions you need to hear about and there are plenty of ways to hear from us. 

One option is to bookmark CNET.com/deals to check out our latest coverage. You can also subscribe to our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to add CNET as a preferred Google source on Chrome so you won’t miss any of CNET’s expert tech coverage. Our deals team continually scopes out the best available offers to help ensure the purchases you make all year round will be at the lowest price.