Vice President JD Vance gleefully weighed in on the controversy over Sydney Sweeney’s ad for American Eagle jeans — encouraging liberals to keep the outrage coming.
“My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi,” Vance said jokingly on Friday’s episode of the conservative “Ruthless” podcast. “That appears to be their actual strategy.”
Vance continued, “I mean, it actually reveals something pretty interesting about the Dems, though, which is that you have, like, a normal all-American beautiful girl doing like a normal jeans ad, right? They’re trying to sell, you know, sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it’s like, you guys, did you learn nothing from the November 2024 election?”
“I actually thought that one of the lessons [Democrats] might take is we’re going to be less crazy. And the lesson they have apparently taken is we’re going to attack people as Nazis for thinking Sydney Sweeney is beautiful,” Vance told the hosts of “Ruthless,” who recently inked a licensing deal to join Fox News. “Great strategy, guys. That’s how you’re going to win the midterm, especially young American men.”
“So much of the Democrats is oriented around hostility to basic American life. So you have a pretty girl doing a jeans ad and they can’t help but freak out,” Vance said. “It reveals a lot more about them than it does us.”
The American Eagle ads featuring Sweeney have indeed stirred an online firestorm among those who have perceived a eugenicist subtext in the genes/jeans play on words — an alleged racist dog-whistle that glorifies her white heritage as a beauty ideal. However, according to CNN White House producer Alejandra Jaramillo, “no prominent Democratic Party leaders or officials have commented on the ad.”
The American Eagle ad campaign was meant to be a lighthearted play on words. In one of the ads, Sweeney says, “Genes are passed down from parents to offspring,” then turns to the camera and says, “My jeans are blue.” In another spot, she appears before a billboard that says, “Sydney Sweeney has great genes”; then, the billboard is shown with “genes” crossed out and replaced with “jeans.”
Earlier this week, White House spokesman Steve Cheung called the backlash “cancel culture run amok.”
“This warped, moronic and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They’re tired of this bullshit,” Cheung wrote of the ad on X, including a screenshot of an MSNBC opinion piece titled “Sydney Sweeney’s ad shows an unbridled cultural shift toward whiteness.”
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