Ubisoft has suggested the microtransactions it includes in premium titles like Assassin’s Creed and Far Cry make those games “more fun” for the players.
Buried in a financial report from the French publisher, it’s claimed the “golden rule” at Ubisoft is to “allow players to enjoy the game in full without having to spend more” when creating full price-games.
However, in what it’s calling a “monetization offer”, Ubisoft will make “the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional”. Of course, this kind of speech is designed for investors rather than consumers, but you can read the full quote below:
At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more. Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional.
The quote is an accurate reflection of Ubisoft’s approach to microtransactions in recent years, as its biggest games have offered lengthy experiences with optional purchases on the side. While they break the immersion of the setting, Assassin’s Creed often provides mystical mounts to buy and bonus weapons with increased effects. Actual new game content, meanwhile, has either been free or taken the form of a paid expansion.
The first Assassin’s Creed Shadows DLC, titled Claws of Awaji, for example, is free to anyone who pre-ordered the game. It’s said to bring at least 10 hours of new content and a new region on the map to explore.
While the description of Ubisoft’s approach to microtransactions is mostly accurate, the decision to describe them as making games “more fun” probably isn’t the best idea in a public document.
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