Donald Trump, the convicted felon and current President of the United States, officially launched a new government website dubbed TrumpRx during a press conference at the White House on Friday. It’s very Trumpy. And we mean that in the worst way possible.
You can’t actually do anything yet on the website, which is hosted at TrumpRx.gov, but the photos don’t give us a lot of faith that this is going to be a reliable place to serve America’s healthcare needs.
What’s wrong with the images on TrumpRx? For starters, the first photo you see is of Trump himself, something that may not be a huge surprise, given the way this president has put his name and face on everything. After all, this is the guy who recently launched a TV ad on Newsmax for Trump Watches, which continues his tradition of profiting from the presidency in direct violation of U.S. law.
The photo shows Trump seated in the Oval Office of the White House, where he’s sporting that signature dipshit-tough-guy face he’s been practicing since the 1980s. It’s not surprising to see his face, but it’s still gross. And it would’ve been pretty galling if President Barack Obama had done something similar under his presidency.
When healthcare.gov was launched in 2010, Obama’s photo was nowhere to be seen on that homepage. Obamacare, the unofficial name for the Affordable Care Act, was actually coined by Republicans who opposed the law.
But the lone photo on TrumpRx that doesn’t depict Trump is also disturbing in its own way. The image looks like it was generated by artificial intelligence, a ridiculous and unnecessary choice when you can get a cheap stock photo on any number of websites. It’s also just a disturbingly alien-like image if you take a closer look.
The original image may seem normal enough at first glance, but you can just feel it’s off. Zooming in on the hands reveals it really is one of those bizarre AI images, creating distorted hands with contorted fingers.
AI still often has trouble generating hands, as you can see in the image above. But the legs also give a weird vibe, with the woman’s left calf looking abnormally short, and dropping off into a weird-looking heel and foot.
The woman also appears to be holding hands with one of the children in a mess of fingers that seems physically impossible. That child’s foot doesn’t look typical either, instead sporting maybe six toes or perhaps getting mangled in some industrial accident. You can create your own backstory, but whatever happened there must’ve been painful for our imaginary AI friend.
There also appears to be some kind of deformity in the leg of the child at the very front, to say nothing of all the holes in the sand, which look much more like AI-generated circles on an alien planet than the kind of footprints that are typically made by humans.
There’s also the American flag at the top of the hill, which doesn’t appear to have any stars. Maybe it’s a signal that Trump intends to get rid of federalism, abolishing state governance as he invades states with the National Guard like it’s foreign territory.
The TrumpRx website was first launched on Friday and initially contained text that read: “Tune in to the Oval Office @5PM EST,” according to the Internet Archive’s Wayback Machine. But it got a new look when Trump started his press conference on Friday.
The site is credited to the National Design Studio, launched by Trump through an executive order in August, and says that TrumpRx will be functional in January 2026. And the National Design Studio also praises the president in really creepy ways, as you can see from the opening line at that initiative’s website:
What’s the biggest brand in the world? If you said Trump, you’re not wrong. But what’s the foundation of that brand? One that’s more globally recognized than practically anything else.
It’s the nation…where he was born. It’s the United States of America.
Everything Trump, all the time.
It’s really weird how that became the new normal in a country that’s ostensibly a liberal democracy. But just about everything is weird now, thanks to Trump.
The president insisted during his press conference, which was livestreamed on YouTube, that it wasn’t his idea to call the website TrumpRX. And that might be true. But his army of lackeys at the White House knows very well what makes him happy.
Slapping his name on everything is Trump’s thing. And if he thought it was inappropriate (which it obviously is), he could’ve stopped it. Instead, the site bears his name, and his face is the first thing you see. And the text on the one-page site includes snarky claims about him saving the day by supposedly lowering drug prices.
From the website:
President Trump is delivering on promises that “experts” said were impossible by taking bold action to lower prescription drug costs for American families—without sacrificing innovation.
Americans have unfairly shouldered the cost of drug development for decades, only to see those same medications sold abroad for a fraction of the price paid in the U.S.
This broken system hasn’t just been unfair—it’s driven up costs and hurt the most vulnerable among us.
President Trump is changing that with TrumpRx.
It should be noted that Trump hasn’t actually lowered drug prices. In fact, whenever Trump announces a new deal that’s ostensibly about lowering drug prices, the major pharmaceutical companies see their stock prices go up. Why? It might have something to do with the fact that he’s not actually going to bite into their margins, and any decline in prices will only benefit a small number of Americans.
Most Americans pay for medications through insurance, and the deals Trump has announced with companies like Pfizer largely target cash-paying customers. And while that’s great for people without insurance, most Americans are unlikely to see their costs go down. And with Trump’s so-called “Big Beautiful Bill,” more and more Americans will be paying higher premiums next year. Saving a couple of bucks on a prescription is unlikely to offset those enormous costs.
Trump’s press conference on Friday had the usual suspects, including the head of Medicare and Medicaid, Mehmet Oz, along with the health secretary, Robert F. Kennedy Jr., who has previously said that you shouldn’t trust experts. Kennedy also said this week that a baby grows in a woman’s placenta, the kind of ignorance that would, again, not feel so normalized in a different political era.
But we live in the Trump era. And only time will tell whether TrumpRx actually does some good in the world. We’re not going to hold our breath. The website explains that “TrumpRx doesn’t sell medications. Instead, it connects patients directly with the best prices, increasing transparency and cutting out costly third-party markups.”
We still don’t know how all of this is going to operate. But we do know that, according to the Wall Street Journal, the president’s son, Donald Trump Jr., is on the board of a company called BlinkRx that stands to benefit from the TrumpRx site. Don Jr. is hosting a “Future of Pharmaceuticals” summit in December, and drug company representatives are reportedly nervous because they think they’ll be forced to work with a company with close ties to the president’s son.
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