Apple Intelligence failed to make a mark in the industry, as the company stumbles to keep its top executives on board amid other issues. Tim Cook has been accused countless times in the past of being a software person instead of a hardware person, as he has managed to introduce only a few devices after taking over the CEO position at Apple. Despite these shortcomings, a new report claims that Cook will not be fired, and in fact he will take the position of chairman soon.
Tim Cook is expected to become Apple’s chairman as the company looks toward the future
It has been a rough year for Apple and Tim Cook, with the company failing to meet delivery dates of its highly anticipated AI-powered features such as Personalized Siri. More so, the company has also not introduced any major additions in iOS 26, leaving users relying on third-party companies like OpenAI and Google for utility purposes. Cook has also been under hot water ever since President Donald Trump took office, which has resulted in a 16 percent loss in Apple share prices this year, due to tariffs. However, we must not forget the fact that the shares are 1,500 percent higher than they were when Cook became the CEO of the company after Steve Jobs.
In his latest Power On newsletter, Mark Gurman states that Apple’s board of directors have a lot of loyalists who would never vote against Tim Cook to step down from his position as CEO. Some of these loyalists include Arthur Levinson, Susan Wagner, and Ronald Sugar, who have never taken action against the operations of the company. The report cites various reasons how Apple is facing a crucial time, while Tim Cook has been accused of changing the company’s design-focused culture.
Cook previously stated that he would retire from his position before the end of another decade at the company, but if he would not be forced, the general consensus is that the decision rests with him. When Tim Cook retires, he could take the chairman spot on the board of directors, which could give him “an even tighter grip on the iPhone maker.” Arthur Levinson would also step down from his chairman position, as he is already older than the recommended retirement age. This would be the perfect opportunity for Tim Cook to retire and take another role, overlooking Apple from the sides.
Apple has a plethora of products in the works, which include AR Glasses, and a budget variant of the Vision Pro, which would bring the augmented reality experience to the masses. Moreover, the company is also exploring a ring much like Samsung, which would bind its functionality with the Apple Watch. While the company’s present situation does not seem ideal due to external factors, the future prospects are promising and could pose for bigger gains.
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