In a move that’s shaking up the streaming world, Amazon has announced the impending shutdown of its ad-supported streaming service, Freevee, with all its content set to be folded into the company’s flagship Prime Video platform. Amazon has announced that in September Amazon’s Freevee will stop working However, the decision has sparked widespread complaints from users who say the revamped Prime Video app is making it tougher to access the beloved on-demand free movies and shows that were a hallmark of Freevee.
Freevee, originally launched by Amazon in 2019 as IMDb TV before rebranding in 2021, has been a popular destination for cord-cutters seeking no-cost entertainment. With a library boasting thousands of movies, TV series, and originals like the acclaimed series Bosch: Legacy and Judy Justice, the service attracted millions of users by offering ad-supported content without requiring a subscription. It was particularly praised for its accessibility—users could simply log in with an Amazon account and dive into a treasure trove of free viewing options, from classic films to modern blockbusters.
Under the new setup, Freevee’s on-demand library will be migrated to Prime Video, where it will live alongside premium, subscription-based content. Additionally, the service’s free live channels—such as lifestyle networks, news streams, and themed movie channels—will be prominently featured in a dedicated “Free TV” tab within the Prime Video app.
While the merger promises some upsides, early adopters and beta testers are voicing significant frustrations. Many complain that the Prime Video app’s interface, already criticized for its cluttered design, now buries the free on-demand content deeper within menus, making it harder to find without premium features like advanced search filters or personalized recommendations, which are reserved for Prime members.
On a brighter note, the free live channels appear to be a winner in the transition. Previously scattered across Freevee’s ecosystem, these 24/7 streams—covering everything from true crime to sports highlights—are now easily accessible via the new “Free TV” tab.
The shutdown isn’t entirely surprising in the competitive streaming landscape. With rivals like Tubi, Pluto TV, and Roku Channel dominating the free ad-supported TV market, Amazon may be consolidating to focus on profitability.
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