A group of emergency physicians is bringing its urgent care-plus model of medicine to the west metro area, following years of success in the east metro plus a couple nervy years during the pandemic.
The Urgency Room’s fourth Twin Cities location, in Golden Valley, started slowly by treating less than 100 patients in its first week. A blank whiteboard indicated zero patients during a visit Monday afternoon. But clinic leaders believe it’s a matter of time before it thrives like the locations in Eagan, Vadnais Heights and Woodbury that are staffed with ER doctors and have advanced imaging and lab capabilities.
The approach might be overkill for most patients with typical urgent care needs, such as tests for strep throat or persistent cough, but it saves time and money when treating patients with complex conditions who otherwise visit crowded hospitals, said Dr. Craig Matticks, the Urgency Room’s medical director.
“What we’re really good at in emergency medicine is figuring out what people have and figuring out what people need,” he said. “We’re bringing that into the outpatient setting for all those patients that don’t actually need immediate, critical interventions.”
The Urgency Room, a doctor-owned private practice, has grown despite competing in an urgent care marketplace dominated by large multispecialty health systems like Allina Health, HealthPartners and M Health Fairview. Each of the east metro Urgency Room locations treats more than 30,000 patients per year, Matticks said.
Emergency Physicians P.A. (EPPA) owns and staffs all four locations. The medical group started in the east metro to avoid competition with the hospital ERs at which its doctors work on contract, including Methodist Hospital in St. Louis Park, Southdale Hospital in Edina and North Memorial in Robbinsdale. But Matticks said they had been planning for years to add a west metro location.
Physician-owned treatment centers have faced criticism from community hospitals because they often set up in wealthier suburbs and limit their exposure to low-income and uninsured patients. The Urgency Room takes low-income patients covered by Minnesota’s Medical Assistance program and uninsured patients, though they must submit a $350 deposit before receiving care, according to its website.
EPPA’s urgent care model is unusual, but it’s responding to the same consumer demands that have resulted in more urgent care clinics nationally and also standalone emergency rooms, said Allan Baumgarten, a Twin Cities analyst of health care markets. Several “micro-hospitals” with ERs and limited inpatient care have opened in Wisconsin.
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