We are into the final hours of October Prime Day and, to be honest, there aren’t as many TV deals as I would have liked to see. Fortunately, the deals that are available are good. For example, this is the first time a brand new, current-year 77″ Samsung OLED TV has dropped to $1299 from a reputable vendor. Most the the deals are from Amazon, however there are some deals from other retailers that are offering counter Prime Day sales that Amazon hasn’t price matched. Despite the fact that these are all “high end” OLED TVs, there are a good number of options here from budget to best.
LG Evo C5 4K OLED Smart TVs on Sale for October Prime Day
Apply 20% off coupon code “HOLIDAYREADY”
Electronic Express is currently offering all sizes of the LG Evo C5 4K OLED Smart TV at the lowest prices I’ve seen all year long after you apply 20% off coupon code “HOLIDAYREADY“. Sizes range from the wall-spanning 83 inches down to a PC monitor appropriate 42inches. Electronics Express is an authorized LG reseller with 200,000+ feedback.
LG’s OLED TVs have been our favorite TVs for console gaming for three years running thanks to their outstanding image quality, low input lag, and high refresh rate. The 2025 C5 uses LG’s proprietary Evo panel, which is significantly brighter and offers a wider color gamut than traditional W-OLED TVs. Aside from higher production costs, there’s no downside to this technology; the C5 boasts the near-infinite black levels, near-infinite contrast ratio, and near-instantaneous response times you’d expect from any OLED TV This is easily the best TV for streaming 4K HDR content in its intended glory.
77″ Samsung S84F 4K OLED Smart TV (2025 Model)
77″ Samsung S84F 4K OLED Smart TV
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The S84F is the most affordable TV in Samsung’s 2025 OLED lineup. It uses a W-OLED panel, which is a small step down from the quantum dot OLED panels you’ll find on higher end Samsung models like the S90. The primary difference between those two panel types is brightness: the QD OLED is brighter so it works better in bright rooms. Despite it’s low price, the Samsung S84F still has proper gaming features like a 120Hz native panel with HDMI 2.1 ports, VRR, and ALLM.
Samsung S90F 4K QD OLED Smart TV (2025 Model)
55″ Samsung S90F 4K OLED Smart TV
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65″ Samsung S90F 4K OLED Smart TV
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The S90F is the current generation (2025) model in Samsung’s S90 OLED TV lineup. It’s equipped with a quantum dot OLED panel, which is only found in Samsung’s higher end TVs. QD OLED TVs are brighter than traditional W-OLED TVs while retaining all of the other benefits of OLED like the near instaneous response time, true black levels, and near-infinite contrast ratio. The Samsung S90F also has the features you’d want in a gaming TV, including a native 120Hz panel, HDMI 1.4 ports, variable refresh rate, and auto low latency mode.
Note that the deals from eBay are through the marketplace seller “Electronic Express”. They are an authorized LG, Samsung, and Sony reseller with over 200,000 99.3% feedback.
Sony Bravia 8 (2024) and XR8B (2025) 4K OLED TVs
55″ Sony Bravia XR8B 4K OLED Smart TV
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65″ Sony Bravia 8 4K OLED Smart TV
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65″ Sony Bravia XR8B 4K OLED Smart TV
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The Sony Bravia XR8B and the Bravia 8 are very similar TVs and the only difference worth mentioning is their release dates. The Bravia 8 is a 2024 model and the Bravia XR8B is its 2025 successor. Both TVs feature a W-OLED panel, so image quality is comparable to the Samsung S85D and LG B4 TVs. The Bravia 8/XR8B supports HDR10, HLG, Dolby Vision video formats and Dolby Atmos and DTS audio formats. This is a good TV to pair with the PS5 console since it has a native 120Hz panel, HDMI 1.4 ports, VRR, and ALLM.
The Bravia 8/XR8B uses “Acoustic Surface Audio” technology, which essentially places the speakers right behind the screen, thus removing any unncessary bezel space and giving the impression that the sound is coming directly from the video itself. Finally, the Bravia 8/XR8B uses the Google TV smart interface, which I find it to be preferable to Samsung’s proprietary Tizen interface. You can pair your TV with your Android phone so that you can use it as a remote.
55″ LG B4 4K OLED Smart TV (2024 Model)
55″ LG B4 4K OLED Smart TV
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Walmart has the lowest price on a 55″ OLED TV. The LG B4 is the 2024 variant of LG’s B-series TVs. It’s less expensive than the LG C-series TVs because it uses a W-OLED panel instead of an Evo panel and has two HDMI 2.1 ports instead of four. It’s still a a good gaming TV because it has a 120Hz native refresh rate, VRR, and ALLM.
55″ Samsung “The Frame” TV with Teak Bezel
Honorable non-OLED mention
55″ Samsung The Frame 4K QLED TV with Teak Bezel
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Samsung’s “The Frame” sets itself apart from other TVs with its seamless aesthetics. It features an Art Mode that showcases your choice of fine art, similar to a screensaver on your computer. You can choose art purchased from the Samsung Art Store or your own personal collection of NFTs, personal photos, wallpapers, or whatever else you want displayed. The screen turns itself off via a motion sensor, so you’re not wasting electricity either.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn’t hunting for deals for other people at work, he’s hunting for deals for himself during his free time.
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