Tesla’s latest launch was actually a … diner?
Two Business Insider reporters visited the new Tesla Diner in Los Angeles within 24 hours of its grand opening this week. The retro-futuristic atmosphere is complete with rounded architecture, eye-catching neon lighting, 45-foot drive-in screens playing Sci-Fi classics like “Star Trek” and “War of the Worlds,” and servers darting around on roller skates.
Celebrity chef Eric Greenspan controls the 24-hour diner’s menu offerings, which are reimagined takes on classics including burgers, hot dogs, breakfast tacos, and chicken and waffles. Opening day was bustling and busy, with the kitchen at times overwhelmed by wave upon wave of guests — typical for a grand opening — but minor hiccups in service were easily overcome and both reporters left feeling the diner was worth a second visit.
While it remains to be seen how long the novelty of the Tesla Diner will linger at the West Hollywood location, Musk has said this is just the first of many souped-up Supercharger stations to come, announcing on Monday that he’s planning to build a second drive-in near SpaceX’s Starbase spaceport in Texas.
— Katherine Tangalakis-Lippert