Swifties flooded the AMC Theatres app on Friday while scrambling to buy tickets for “Taylor Swift: The Official Release Party of a Showgirl,” an 89-minute event celebrating the release of the pop star’s new album, “The Life of a Showgirl.”
On the AMC app, a screen appeared displaying a constant 2-minute estimated wait time since the 12:12 p.m. ET ticket release, along with the message: “Thank you for your patience as we experience high traffic volume. We have proactively created this queue for all visitors. When it is your turn, you will have 10 minutes to begin you ‘Taylor Swift | The Official Release Party of a Showgirl’ ticket purchase or other online visit. To purchase tickets or make A-list reservations today for movies that are now playing, please visit an AMC Theatre near you or check back later.”
In a statement, a spokesperson for AMC said, “The power of the Swifties remains unmatched! But rest assured, our website and mobile app are both stable, and we’re continuing to sell tickets online in big numbers.”
Earlier Friday, Variety exclusively reported that Taylor Swift will return to the big screen from Oct. 3-5 — coinciding with the release of “The Life of a Showgirl” on Oct. 3. The special “party” program, envisioned as a large-scale version of her famed “secret sessions” album events, will include the premiere of the first music video from Swift’s 12th studio album, for the song “The Fate of Ophelia.”
All 540 AMC Theatres locations will participate, continuing Swift’s partnership with AMC Theatres Distribution to handle her theatrical releases. The event will also expand to thousands of non-AMC theaters across North America, including Cinemark and Regal locations. Screenings will kick off simultaneously across time zones at 3 p.m. ET / noon PT on Oct. 3.
“While normally prohibited during traditional showtimes, AMC guests are welcome to sing and dance during ‘Taylor Swift | The Official Release Party of a Showgirl,’” a press release from AMC reads. “To help ensure everyone’s enjoyment of the show, guests may not stand on seats or block any aisles or stairs.”
Regarding the international rollout, several territories will get to join the “release party” in tandem with the U.S. launch on Oct. 3-5. These include Canada, Mexico, the U.K., France, Ireland, Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland, Denmark, South Africa, Australia, and New Zealand. Tickets for showtimes in these countries will go on sale this coming Tuesday.
Other countries not included on that list will get the film on a later weekend in October, to be announced on or around Oct. 3.
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