On Friday, a startup called Fable announced an ambitious, if head-scratching, plan to recreate the lost 43 minutes of Orson Welles’ classic film “The Magnificent Ambersons.” Why is a startup that bills itself as the “Netflix of AI,” and that recently raised money from Amazon’s Alexa Fund, talking about remaking a movie that was first released in 1942? Well, the …
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The Orson Welles estate objects to AI startup Fable Studio‘s plans to “reconstruct” lost footage of the director’s 1942 feature “The Magnificent Ambersons,” which had 43 minutes cut from its released edition. Edward Saatchi, the CEO of the Amazon-backed company, appeared on CNBC’s “Squawk Box” on Friday morning to announce his company’s AI platform Showrunner will generate footage that recreate …
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On Friday, Showrunner announced that it has designed a new generative AI model that is meant to help recreate lost footage from The Magnificent Ambersons, Welles’ 1942 adaptation of Booth Tarkington’s 1918 novel about a family whose vast fortune is being decimated by tech-driven industrialization. Though Welles initially crafted a version of the film whose runtime clocked in at 131 …
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Since the rise of generative artificial intelligence in 2022, the technology has mostly been plugged into parts of the production pipeline as far as its deployment in Hollywood. Think visual effects, dubbing and storyboarding. As it stands, it’s mostly thought of as a tool to streamline certain processes and cut costs. But others have their sights set on completely overhauling …
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