Tag Archives: Watchmaker

Swiss watchmaker Swatch UHR.S issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. …

Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China  Reuters Swatch sorry for ‘slanted eyes’ ad after China uproar  BBC Swatch says sorry for ‘slanted eyes’ ad after social media backlash in China  South China Morning Post Swatch Under Fire in China for Asian Model’s Slant Eye Pose  WWD Still getting it wrong: Why do foreign brands still make cultural gaffes …