Tag Archives: Ubisoft

Ubisoft has suggested the microtransactions it includes in premium titles like Assassin’s Creed and Far Cry make those games “more fun” for the players. Buried in a financial report from the French publisher, it’s claimed the “golden rule” at Ubisoft is to “allow players to enjoy the game in full without having to spend more” when creating full price-games. However, …

Ubisoft CEO Yves Guillemot’s has made some comments on the sales issues of Star Wars Outlaws. The big boss claims that Outlaws’ middling performance last year was, in large part, because the whole Star Wars franchise was in “choppy waters.” Star Wars Outlaws Lost Me With Its Story Trailer Guillemot was at a recent shareholders Q&A, addressing complaints that last …

In their latest quarterly report, Ubisoft spoke about their business strategy and how they try to engage players. In a section about the experience of their full-price premium titles, they claimed that putting paid XP boosters and cosmetics in games like Assassin’s Creed: Shadows makes them more fun to play. Ubisoft was one of the first devs to put microtransactions …

Ubisoft was confronted at a recent shareholder meeting about its stance on Stop Killing Games, a popular petition calling for regulation that will stop modern games from being made inaccessible after support has ended. Stop Killing Games is challenging lawmakers to introduce legislation that would stop publishers from being able to “destroy” video games they have sold to consumers. The movement was, …

In their annual financial report, Ubisoft made a statement that no doubt already has many gamers riled up. On page 10, while discussing the Group’s Business Model and Strategy, they go out on a limb to say that microtransactions make premium games more fun. The adoption of monetization and engagement policies that respect the player experience and are sustainable in …

The playable protagonists of Assassin’s Creed Shadows. Screenshot: Ubisoft, captured by Game File In a moment that saw Twitter/X briefly become real life, Ubisoft’s CEO was face to face last week with a shareholder and gamer who pressed him on two of the most strident online criticisms against the company: one expressing animus over the Black samurai in this year’s …

Shareholder meetings are usually pretty boring affairs, but in video games, you sometimes get players themselves showing up. They buy a piece of the company, and instead of complaining online like everyone else, they get to ask questions directly to the CEO’s face once a year. That’s what happened earlier this month, when one angry gamer went full “debate me” …

Ubisoft has set Christophe Derennes and Charlie Guillemot as the co-CEOs of the French video game company’s new subsidiary. A more-than-35-year vet of Ubisoft and founder and former head of the gaming company’s Montreal studio, Derennes most recently served as Ubisoft’s managing director for North America, while Guillemot (the son of Ubisoft co-founder and CEO Yves Guillemot) previously oversaw Ubisoft-owned …

Ubisoft‘s financial crisis has come to a boiling point, and the French video game company is taking drastic measures to keep its head above water. After reporting losses to the tune of $177.9 million in 2024-2025, Ubisoft has announced it is restructuring the company and has created a new “creative house” that will focus on the development of three of …

Ubisoft has named the co-CEOs of its new Tencent-backed subsidiary, including current Ubisoft CEO Yves Guillemot’s son, Charlie Guillemot. The French publisher announced the unnamed subsidiary, which is partly owned by Tencent after a €1.16 billion investment, earlier this year. The aim is for the subsidiary to  oversee Ubisoft’s three biggest IPs, Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow …