GENEVA (AP) — Swiss watchmaker Swatch apologized Monday for an ad campaign that upset consumers in China and elsewhere and said it had “immediately removed all related materials worldwide.” In an image for the Swatch Essentials collection, an Asian male model is shown pulling the edges of his eyelids upward and backward with his fingers — a gesture seen as …
Read More »Tag Archives: Swatch
Swatch pulls “slanted eye” ad after Chinese social media uproar
Swiss watchmaker Swatch has apologized and removed an ad featuring a model pulling the corners of his eyes after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users slammed the “slanted eye” gesture made by the Asian male model as racist. In a post on Instagram and Chinese social media platform Weibo …
Read More »Swatch pulls ‘slanted eye’ ad after backlash in China | China
The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist. In a post on Instagram and the Chinese social …
Read More »Watchmaker Swatch apologizes for ‘slanted eye’ ad after online backlash in China
Swiss watchmaker Swatch UHR.S issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. …
Read More »Swatch apologises for ‘slanted eye’ ad after online backlash in China
Facebook Tweet Email Link Reuters — Swiss watchmaker Swatch has issued an apology and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts …
Read More »Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China – Reuters
Watchmaker Swatch apologises for ‘slanted eye’ ad after online backlash in China Reuters Swatch sorry for ‘slanted eyes’ ad after China uproar BBC Swatch says sorry for ‘slanted eyes’ ad after social media backlash in China South China Morning Post Swatch Under Fire in China for Asian Model’s Slant Eye Pose WWD Still getting it wrong: Why do foreign brands still make cultural gaffes …
Read More »