Tag Archives: Sorority

The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process for sororities. As a 21-year-old rising senior four years later, she’s taking more of her sorority life offline. Darnell has until now been the embodiment of RushTok, a week-long marathon that has teens at schools around the country meticulously documenting their efforts to …

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How Much Would You Pay for a Sorority Rush Coach?

How Much Would You Pay for a Sorority Rush Coach?

Gracy, a 21-year-old from just outside New York City, always knew she would rush a sorority. Her mother had been in one, and her closest friends are still her sorority sisters. In 2020, during pandemic lockdowns, as schools around Gracy on the East Coast went remote, the ones in the South seemed to be operating normally. She was drawn to …

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