Tag Archives: slanted

Swatch pulls ‘slanted eye’ ad after backlash in China | China

Swatch pulls ‘slanted eye’ ad after backlash in China | China

The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist. In a post on Instagram and the Chinese social …

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Swatch apologises for ‘slanted eye’ ad after online backlash in China

Swatch apologises for ‘slanted eye’ ad after online backlash in China

Facebook Tweet Email Link Reuters  —  Swiss watchmaker Swatch has issued an apology and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a “slanted eye” pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts …

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