Tag Archives: RushTok

The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

Kylan Darnell became an overnight celebrity in the TikTok niche that documents the glitzy, ritualistic recruitment process for sororities. As a 21-year-old rising senior four years later, she’s taking more of her sorority life offline. Darnell has until now been the embodiment of RushTok, a week-long marathon that has teens at schools around the country meticulously documenting their efforts to …

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