E.l.f. issued a statement Thursday after facing intense backlash over a commercial that starred comedian Matt Rife, whose presence in the ad sparked criticism because of his previous jokes about domestic violence. The ad, which aired last week, features Rife as fictional injury lawyer “E.l.f.ino,” with his partner “Schmarnes,” played by drag performer Heidi N Closet. The ad references commercials …
Read More »Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was criticized for making a joke about domestic violence in his 2023 comedy special. “You know us, we’re always listening and we’ve heard you,” the brand wrote on Instagram on Wednesday. “This campaign aimed to humorously spotlight beauty injustice. We understand …
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Matt Rife and Heidi N Closet of “e.l.f.ino & Schmarnes.” Photo: e.l.f. Cosmetics via YouTube Another day, another news cycle about an ad. On August 11, E.L.F. Cosmetics debuted a law-themed ad campaign that features Matt Rife, the controversial comedian who apparently now owns the Annabelle doll. We’re not talking about mascara products when we say that customers responded by …
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Photo-Illustration: by The Cut; Photos: Getty Images E.l.f. Cosmetics released a new ad, and its customers don’t seem happy. The affordable beauty brand has tapped drag queen Heidi N Closet and stand-up comedian Matt Rife for its latest campaign, which launched on August 11. The ad, named The Law Offices of e.l.f.ino & Schmarnes, is basically the two playing personal-injury …
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E.l.f. Cosmetics’ ads usually make a splash. The affordable cosmetics maker has decried the lack of gender parity in the boardroom with a sketch campaign called “So Many Dicks”, tapped the actress Jennifer Coolidge at the peak of her “White Lotus” fame for its first superbowl commercial, and even sent the astronaut Amanda Nguyen into space with its products in …
Read More »Investors face a week rife with risks, as worries about stock-market euphoria mount. Here’s what to watch. MarketWatch Federal Reserve meeting, July jobs report, and Big Tech earnings: What to watch this week Yahoo Finance A Data Deluge Brings a ‘Moment of Truth’ for Markets This Week Bloomberg What To Expect in Markets This Week: Fed Meeting, Tariffs Deadline, July Jobs Report Investopedia Cramer’s …
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