Tag Archives: rebrands

Cracker Barrel’s recent attempt to rebrand and subsequent reversal could be a master class in marketing missteps. “History is rife with bad rebrands,” franchising expert Nick Neonakis said. “Cracker Barrel’s attempt will surely be one for the books.” The company’s decision to refresh its brand identity came as the company looked to recover from financial struggles. Stock prices were drastically …

As part of a sweeping rebrand, the American Athletic Conference on Monday formally changed its name to “American Conference,” ditched the acronym AAC and added its first mascot, “Soar,” the eagle. The league will use American Conference on first reference, and “American” on subsequent references. The modernized website will go live on Thursday at the league’s media days in Charlotte, …