Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the F1: The Movie streaming date with no additional details. Related Stories Apple launched the streaming service on Nov. 1, 2019 with eight original series (seven …
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Apple TV+ Rebrands to Apple TV
It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,” stating: “Apple TV+ is now …
Read More »Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes
Lay’s wants you to remember that it came from humble, homegrown beginnings. PepsiCo, which owns the chip giant, is giving the brand a makeover worthy of a movie montage: stripping its artificial dyes, updating the logo, and putting a potato right there on the packaging. Remember the potatoes. New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the …
Read More »United Football League Announces New Vision, New Markets and Team Rebrands for 2026
ARLINGTON, TEXAS – October 7, 2025 – The United Football League (UFL) announced today a major step forward in its continued growth, unveiling three new franchises set to debut in the spring of 2026 when the league kicks off its third season. The new teams will be located in Columbus, Ohio, playing at Historic Crew Stadium, former home of the …
Read More »Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
For decades, US firms have enjoyed a strong foothold in Germany, particularly in the country’s western regions, which were under the control of the Western Allies after World War II. In the immediate postwar years, US cigarettes were so highly prized on the German black market that they effectively served as currency. Sports stars often played a role in cementing trans-Atlantic brand …
Read More »Lessons from failed rebrands – Deseret News
Cracker Barrel’s recent attempt to rebrand and subsequent reversal could be a master class in marketing missteps. “History is rife with bad rebrands,” franchising expert Nick Neonakis said. “Cracker Barrel’s attempt will surely be one for the books.” The company’s decision to refresh its brand identity came as the company looked to recover from financial struggles. Stock prices were drastically …
Read More »AAC rebrands as ‘American Conference,’ adds eagle as mascot
As part of a sweeping rebrand, the American Athletic Conference on Monday formally changed its name to “American Conference,” ditched the acronym AAC and added its first mascot, “Soar,” the eagle. The league will use American Conference on first reference, and “American” on subsequent references. The modernized website will go live on Thursday at the league’s media days in Charlotte, …
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