Tag Archives: rebranding

A Space Force spokesperson echoed these sentiments in a statement Friday. The spokesperson said the command’s mission “is to generate, present, sustain, and improve combat-ready intelligence, cyber, and space forces, while partnering across the US government, allies, and commercial agencies to project combat power in, from, and to space.” Defense Secretary Pete Hegseth said Trump’s decision to bring back the …

Donald Trump signed an executive order on Friday to rebrand the Department of Defense as the Department of War, a callback to the department’s original name used from 1789 to 1947. The directive will make Department of War the secondary title, and is a way to get around the need for congressional approval to formally rename a federal agency, an …

‘The Big Money Show’ panelists react to Cracker Barrel’s failing rebrand as shares of the iconic chain take a steep hit. Cracker Barrel’s slide into a rebranding debacle began with a phone call at 4:30 p.m. on May 16, 2024. That day, Cracker Barrel’s new CEO, Julie Felss Masino got on the phone with investors and unveiled the details of …

The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. Joe Raedle | Getty Images Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo. “If the last few days have shown us anything, …

FOX Business’ Jeff Flock reports on Cracker Barrel’s rebrand, including changes to its logo and interior makeover. Cracker Barrel hosted a pop-up event on Thursday in Manhattan that included line dancing and live country music in the midst of blowback for its new simplified logo design, which removed the iconic image of Uncle Herschel leaning against a barrel. The “A …