Tag Archives: racial

Sydney Sweeney “great jeans” ad campaign sparks backlash over racial undertones

Sydney Sweeney “great jeans” ad campaign sparks backlash over racial undertones

Sydney Sweeney‘s new “great jeans” ad campaign has sparked a backlash over racial undertones. The Euphoria star appears in a new campaign for American Eagle, which goes under the slogan, “Sydney Sweeney has great jeans”. However, many have pointed out on social media that the play on words with “great genes” has racist connotations, with historical links of celebrating whiteness …

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Sydney Sweeney’s new campaign draws fire for racial undertones

Sydney Sweeney’s new campaign draws fire for racial undertones

American Eagle’s new fall campaign starring Sydney Sweeney is under fire—not for the jeans, but for the tagline: “Sydney Sweeney Has Great Jeans.” The phrase, used in bold on billboards in Times Square and Las Vegas, was designed as a denim pun. But online, many saw something else: “great genes,” a phrase historically used to celebrate whiteness, thinness and attractiveness. …

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