Tag Archives: Noom

Highmark plans to offer free subscriptions to weight-loss app Noom for 2M members

Highmark plans to offer free subscriptions to weight-loss app Noom for 2M members

Highmark will start covering Noom — a subscription-based app that claims to enable weight loss by harnessing psychological research — at no cost for nearly 2 million members next year. The health insurer announced the partnership Monday, touting it as a way for members to make lasting changes to their eating and exercise habits. Nearly 74% of U.S. adults are …

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