Tag Archives: Nikes

The Los Angeles Rams have revealed their new uniform, Midnight Mode, a bold alternate look created as part of the NFL’s new Rivalries program. The uniform draws inspiration from the sleek, modern design of SoFi Stadium, representing the energy of the Rams’ House at night, and reflecting the team’s deep connection to Los Angeles, the city where so many work …

A key question emerged as the designers moved to other areas of the uniform: How can you add snowy elements on a white jersey and white pants? The Bills creative team spent time looking at how snow looks in different settings for inspiration. “A lot of the imagery was just some of our snow games, a lot of bison and …