Tag Archives: Nike

Nike has revealed a new innovation called Project Amplify, a robotic-powered footwear system for running and walking. It looks cool, but it may still be a while before you can try it out for yourself. The system consists of a motor, drive belt and rechargeable cuff battery integrated into a carbon fiber-plated running shoe. According to Nike, Project Amplify is …

Nike’s new “neuroscience-based footwear” is designed to activate an athlete’s brain before and after a big game. The two shoes, a mule (the $95 Mind 001) and a lace-up sneaker (the $145 Mind 002), feature a distinctive array of 22 orange foam nodes embedded in each sole. Nike says the nodes each move up and down independently, like “pistons and …

Nike is unveiling Project Amplify: the world’s first powered footwear system for running and walking, designed to help everyday athletes go a little bit faster and farther — all with less effort. Engineered to augment natural lower leg and ankle movement, the Project Amplify system breaks the perception of possibility by providing an unparalleled boost to anyone who wants to …

Nike working on motorized sneakers as it seeks to reclaim innovation edge  Reuters Nike Unveils Project Amplify, the World’s First Powered Footwear System for Running and Walking  About Nike Nike’s Robotic Shoe Gets Humans One Step Closer to Cyborg  WIRED Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now  Bloomberg.com Nike’s new Air Milano is a winter coat that inflates like an air …

On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for pros — in fact, quite the opposite. Much like e-bikes provide pedal assistance, Project Amplify uses a lightweight robotics system to boost running and walking speed. “The first-generation product, created alongside robotics partner Dephy, isn’t designed for competitive, faster runners trying to …

A Nike store in Hanoi, Vietnam, on July 3, 2025. Nhac Nguyen | Afp | Getty Images Nike‘s turnaround plan is showing early signs of progress, but it will “take a while” for the company to return to profitable growth, CEO Elliott Hill said in an interview with CNBC’s Sara Eisen aired Monday. “When we come to work we think …

Nike investors are eager to see the sportswear giant back on its feet—so much so that even a modest 1% annual sales gain is being celebrated. After years of underperformance and a prolonged turnaround effort, any hint of renewed growth is welcome for the beleaguered apparel maker. The company’s Q1 results, released last week, topped market estimates and initially sent …

Shares of Nike (NKE), the legacy athletic apparel brand, continued to jump during early trading on Wednesday, riding the momentum from after-hours trading the previous day. This is thanks to its first-quarter 2026 results that exceeded Wall Street’s expectations. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst …

Nike Sales Rise but Warns of Continued Weakness in China  The Wall Street Journal Nike posts surprise sales growth, but warns of sluggish holiday season and bigger than expected tariff hit  CNBC Nike’s Turnaround Looks Like It’s Going Well—But Tariffs Could Be a Stumbling Block  Investopedia Nike Stock Jumps After Earnings; Brand Predicts $1.5 Billion in Tariff Costs  The Wall Street Journal Nike rebound …

Nike’s Turnaround Looks Like It’s Going Well—But Tariffs Could Be a Stumbling Block 1 hour ago The revamp of Nike’s brand made headway last quarter, according to executives, but another high hurdle—rising tariff expenses—looms. Nike (NKE) reported better first-quarter results than expected Tuesday evening. CEO Elliott Hill said the “Win Now” turnaround campaign is working, as evidenced by a 5% year-over-year …