Ubisoft has suggested the microtransactions it includes in premium titles like Assassin’s Creed and Far Cry make those games “more fun” for the players. Buried in a financial report from the French publisher, it’s claimed the “golden rule” at Ubisoft is to “allow players to enjoy the game in full without having to spend more” when creating full price-games. However, …
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In their latest quarterly report, Ubisoft spoke about their business strategy and how they try to engage players. In a section about the experience of their full-price premium titles, they claimed that putting paid XP boosters and cosmetics in games like Assassin’s Creed: Shadows makes them more fun to play. Ubisoft was one of the first devs to put microtransactions …
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In their annual financial report, Ubisoft made a statement that no doubt already has many gamers riled up. On page 10, while discussing the Group’s Business Model and Strategy, they go out on a limb to say that microtransactions make premium games more fun. The adoption of monetization and engagement policies that respect the player experience and are sustainable in …
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