Key Takeaways Matcha is a healthy, delicious drink you can safely enjoy in moderation that can help with energy, stress, and focus. While the tannins in matcha can block the absorption of some iron-rich foods, most people don’t need to worry about it. People who are at more risk of iron deficiency, such as those who are menstruating, are pregnant, …
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How much for matcha? Prices for the popular powdered tea soar due to global demand
The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., retail sales of matcha are up 86% from three years ago, according …
Read More »Matcha mania turns the green powder into gold
A recent surge in matcha’s popularity has led to a global matcha shortage, driven by soaring demand and limited production in Japan, where high-quality matcha is grown. Justin Sullivan | Getty Images News | Getty Images TOKYO — When Chitose Nagao retired after nearly three decades in advertising to start a matcha cafe, she never imagined lines would be snaking around her …
Read More »Matcha and Clairo: What is the “performative male” trend on TikTok?
If you live in a major city, you might have seen what looks like a hipster drag show playing out in a park or on a sidewalk recently: a parade of young men strutting with tote bags, holding up feminist literature, and showing off their newly purchased vinyls. That guess wouldn’t be totally wrong. Over the past month, Gen Z …
Read More »Nutritionists warn that your matcha obsession could have this health drawback
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