Tag Archives: mascot

The American Athletic Conference has a new name. It’s now just the American Conference. The league announced a conference rebrand on Monday, which includes the new name, no acronym, a mascot, motto and more. The league took the name “American Athletic Conference” in 2013 amid a wave of realignment within the Big East, when the conference’s non-football schools broke off …

As part of a sweeping rebrand, the American Athletic Conference on Monday formally changed its name to “American Conference,” ditched the acronym AAC and added its first mascot, “Soar,” the eagle. The league will use American Conference on first reference, and “American” on subsequent references. The modernized website will go live on Thursday at the league’s media days in Charlotte, …