Somewhere in Tallahassee, at the turn of the millennia, a young Byron Donalds stood in the parking lot of his local Cracker Barrel — then his place of employment — and contemplated the man atop the wood-and-whimsy pancake palace. It was in that moment, staring into the gold and brown face helming the performatively old-timey interstate eatery, that a future …
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Cracker Barrel unveils a new logo as part of wider rebrand efforts; shares fall
NEW YORK — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the new …
Read More »Cracker Barrel’s logo redesign sparks ire among some online
NEW YORK (AP) — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the …
Read More »In Notre Dame’s new logo, fists are down and football is in
Days before the college football season begins, the University of Notre Dame unveiled a new logo for its storied program Thursday — one that emphasizes football while downplaying the “fighting” in the school’s nickname and the imagery of its traditional logo. Since its debut on the cover of Time magazine on Nov. 20, 1964, the “Fighting Irish” logo had become …
Read More »Steak ‘n Shake slams Cracker Barrel over controversial new logo change
FOX Business’ Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update. Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain took to X on Thursday to slam Cracker Barrel for allegedly abandoning …
Read More »Newsom Mocks MAGA’s Outrage Over Cracker Barrel’s New Logo
California Gov. Gavin Newsom has been on a posting spree on his MAGA-mocking X account, where he’s poked fun at President Donald Trump by parodying the POTUS’ notorious all-cap posts. And now, Newsom has turned his sights to trolling MAGA’s uproar over Cracker Barrel’s viral new rebranding. Earlier this week, the Southern country-themed U.S. restaurant chain unveiled its logo change …
Read More »MAGA erupts over Cracker Barrel logo change, and stock plunges – Axios
MAGA erupts over Cracker Barrel logo change, and stock plunges Axios Cracker Barrel loses almost $200 million in value as stock plunges after new logo release CBS News Cracker Barrel stock plunges amid brand makeover backlash Fox Business Cracker Barrel unveils new logo and it’s not pleasing everyone USA Today Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage The …
Read More »Cracker Barrel shares plummet after pushback on new logo, branding
The logo for Cracker Barrel Old Country Store is seen on a sign along Interstate 80. Paul Weaver | SOPA Images | Getty Images Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh. The new logo removes the image of …
Read More »Cracker Barrel loses almost $200 million in value as stock plunges after new logo release
Cracker Barrel shed almost $200 million in market value after its stock plunged Thursday following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain’s name. Shares of Cracker Barrel fell as much as $8.74, or almost 15%, in …
Read More »Cracker Barrel Logo Redesign Sparks ‘Woke’ Backlash
Topline Conservatives have raged against restaurant chain Cracker Barrel on social media after the brand unveiled a new text-only logo that drops the man and the barrel, with some accusing the company of going “woke” and abandoning its country roots. Cracker Barrel is replacing a logo that included a man and a barrel with a text-only version. (Photo by Tim …
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