Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us …
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Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us …
Read More »Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stock
Facebook Tweet Email Link New York — Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the company posted on its website Monday. “You’ve also …
Read More »Cracker Barrel finally responds to ‘woke’ logo backlash
After suffering a week of online backlash to its new streamlined logo design — and a 9% drop in its stock price — the Cracker Barrel restaurant chain finally responded to critics Monday in a statement admitting it “could’ve done a better job sharing who we are and who we’ll always be.” “If the last few days have shown us …
Read More »Cracker Barrel responds to backlash over new logo and rebranding
The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. Joe Raedle | Getty Images Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo. “If the last few days have shown us anything, …
Read More »Cracker Barrel icon Uncle Herschel ‘not going anywhere,’ company says amid logo backlash
Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the Tennessee-based company said …
Read More »Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong.
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn’t have expected the marketing move to spark a public furor and cause the restaurant’s chain value to sink by nearly $100 million. Yet the episode highlights the perils of tinkering with a company’s brand. Cracker Barrel acknowledged in a statement on Monday …
Read More »Bryce Mitchell Rips Cracker Barrel Logo Change – Sherdog
Bryce Mitchell Rips Cracker Barrel Logo Change Sherdog Cracker Barrel ‘ruined a good thing’ as loyal fan slams ‘depressing’ rebrand Fox News Cracker Barrel changed its logo and some customers are very unhappy. Here’s why USA Today Cracker Barrel loses almost $100 million in value as stock plunges after new logo release CBS News Cracker Barrel’s marketing fiasco shows investors are making ‘woke’ a …
Read More »Cracker Barrel changes its logo. The right-wing media flips out
Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? Masked goons are terrorizing American cities. U.S. inflation is persisting. Gaza is starving to death. The Cracker Barrel unveils a new logo. If you guessed which crisis is not like the others, then you’ve …
Read More »Cracker Barrel removes Uncle Herschel from logo, faces customer backlash
Erik Russell worked at Cracker Barrel for several years. Now a brand designer, he warns the company is committing “one of the cardinal branding sins.” Cracker Barrel has found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price. The original 1969 logo …
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