Tag Archives: Ford

DEARBORN, Mich. (AP) — Ford Motor Co. is taking a drive down the road in a couple of months. The venerable carmaker is moving its headquarters for the first time in seven decades, relocating to a newly constructed building 3 miles (5 kilometers) away in its longtime home of Dearborn, Michigan. READ MORE: Ford must pay up to $165 million …

The current Detroit Lions regime has a history of slow starts — but Week 1’s meltdown in Green Bay was uncharacteristically treacherous. The good news for Detroit is that it also has a history of roaring back. The Lions have won 10 straight games following a loss dating back to October 2022. That’s why Lions fans have been pointing to …

Facebook Tweet Email Link EDITOR’S NOTE:  Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the most talked about outfit of the last seven days. Fashion is fickle, and not many people can hold their own against the changing tide of trends. But yesterday Jennifer Aniston, while on her way …

Ford on Wednesday rolled out a new advertising campaign that the company said will mark a “fundamental shift” in its branding strategy — and comes as the auto industry deals with major uncertainty. The automaker’s new strategy, titled “Ready, Set, Ford,” goes beyond vehicle-first advertising, Ford said, and instead focuses on the people who buy its cars. It involves four …

This week, Ford Performance announced a major change to give its image an overhaul. From now on, Ford Performance will be known as Ford Racing, as it continues to venture further into motorsport.  In a press release, Will Ford, the General Manager of Ford Racing, emphasized the company’s mission, calling it more than just a rebranding exercise. “This is the …

We all know about legacy automaker Ford (F) and its “no boring cars” maxim. While sometimes, it is clear that Ford is avoiding boring, sometimes, it remains a little more utilitarian. One example of this is the Ford Expedition, a massive SUV that sells in surprisingly brisk fashion. New reports note that the Expedition is not only not boring enough …

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder Henry Ford. The motorsports arm of the company had previously been called Ford Performance. The company, noted global director Mark Rushbrook, was founded on racing when Henry Ford …

Ford’s Taurus SHO journey started way back in 1989, when the first iteration debuted. Sticking SHO on the back of a Taurus signified it as a performance model, with SHO standing for Super High Output. This was more than just a marketing gimmick, too, as each of the four Taurus SHO generations had the …

Recently, we found out about something of a potentially serious issue brewing for legacy automaker Ford (F). The United Auto Workers (UAW) union was attempting to establish a presence at the BlueOval SK plant in Kentucky, a move that would put the UAW in a position to build the next generation of vehicles. Now, the UAW is claiming victory, though …

The 2019 Ford Edge ST Mack Hogan/CNBC Ford Motor is recalling nearly 500,000 vehicles in the U.S over a brake fluid leak issue, the National Highway Traffic Safety Administration said on Thursday. A ruptured hose in the brake system could cause fluid to leak, lengthening stopping distances and increasing the risk of a crash, the report said. Ford said it …