Tag Archives: EAs

EA’s AI Tools Reportedly Cost Game Devs Time Even After a Year of Use

EA’s AI Tools Reportedly Cost Game Devs Time Even After a Year of Use

Electronic Arts, the gaming giant behind games like The Sims, Apex Legends, and the Battlefield franchise, today announced a new partnership with Stability AI that it claims will help artists more quickly iterate and develop games more efficiently. However, according to a recent report by Business Insider, EA has been pushing its employees across the board to use AI for …

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Battlefield 6 Sold ‘Record Shattering’ 7 Million Copies in 3 Days, Giving EA’s Shooter Franchise Its Best Ever Launch

Battlefield 6 Sold ‘Record Shattering’ 7 Million Copies in 3 Days, Giving EA’s Shooter Franchise Its Best Ever Launch

It’s official: the release of Battlefield 6 has been a huge success, with an enormous 7 million copies sold over the game’s first three days. Simply put, it’s the franchise’s best launch ever. A triumphant press release today from EA describes Battlefield 6’s arrival as “record-shattering,” “explosive” and — in the words of Battlefield boss Vince Zampella — “momentous.” “We …

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EA’s Saudi Deal Draws Scrutiny From US Senators Over “Foreign Influence”

EA’s Saudi Deal Draws Scrutiny From US Senators Over “Foreign Influence”

Late last month, Electronic Arts confirmed that it had struck a $55 billion deal to go private under new ownership including Saudi Arabia’s Public Investment Fund, Jared Kushner’s Affinity Partners, and the private equity firm Silver Lake. There are a lot of unanswered questions about what this means for EA and the industry at large, but now two US Senators …

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Can EA’s big-budget gamble pay off?

Can EA’s big-budget gamble pay off?

Georgia Levy-CollinsBBC Newsbeat EA Battlefield 6 has its sights on success – but can it hit its target? “A new challenger has appeared.” In the fiercely competitive world of video games, it’s common for new contenders to fade away as quickly as they burst on to the scene. But Battlefield 6 is hoping to change that. It’s the latest entry …

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Dead Space Fans Slam $35 Isaac Clarke Costume In EA’s New Skate

Dead Space Fans Slam  Isaac Clarke Costume In EA’s New Skate

Fans of the Dead Space series have expressed strong dissatisfaction over the pricing of a new crossover bundle in EA’s free-to-play title, Skate, currently in early access. The bundle features a cardboard-style Isaac Clarke costume, a themed skateboard, the Necro Stomp emote, and several stickers. The bundle is priced at 3,350 San Van Bucks, the game’s virtual currency, but the …

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EA’s takeover, the Saudi Arabian Public Investment Fund, and “vanity mega projects”: Human Rights Watch assesses the impact of gaming’s latest controversy

EA’s takeover, the Saudi Arabian Public Investment Fund, and “vanity mega projects”: Human Rights Watch assesses the impact of gaming’s latest controversy

Earlier this week, history was made in both the world of video games and private equity. The trio of Affinity Partners, Silver Lake, and Saudi Arabia’s Public Investment Fund announced a plan to take EA private for $55bn. This leveraged buyout would be the largest in history and, if approved, will mean the industry giant would be a private company …

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Skate Tips: 7 Things To Know Before You Drop In To EA’s Skate Revival

Skate Tips: 7 Things To Know Before You Drop In To EA’s Skate Revival

Don’t forget to spend your Rip Chips Rip Chips are one of two currencies you can earn in Skate. Unlike the other currency, San Van Bucks, Rip Chips can be earned strictly through gameplay. This means you don’t have to spend a penny of your own money to acquire the currency. In Skate, Rip Chips are used to open boxes …

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