Tag Archives: Eagle

After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad campaign featuring Sydney Sweeney. The sportswear and denim company posted on its Instagram Friday afternoon, saying: “’Sydney Sweeney Has Great Jeans‘ is and always was about the jeans. Her jeans. Her …

Conservative media and Vice President JD Vance may be filling hours of time and social media posts galore mocking a supposed progressive knee jerk reaction to the wordplay in Sydney Sweeney‘s American Eagle ad campaign, but the clothing company itself has stood back from the fracas – until now. Accused by a few stray voices on the Internet of promoting …

American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: “Sydney Sweeney Has Great Jeans.” The campaign creates a pun around “great genes,” which ignited outrage online over American Eagle glorifying the Emmy nominee’s white heritage and thin physique. Some users on social media even compared the ads to “Nazi propaganda.” …

American Eagle has responded to the backlash surrounding its viral Sydney Sweeney campaign, which has been the subject of an extended online discourse over the intention of a “jeans” versus “genes” debate, so much so that everyone from the White House to Stephen Colbert weighed in. “Sydney Sweeney Has Great Jeans is and always ways about the jeans. Her jeans. …

Vice President JD Vance gleefully weighed in on the controversy over Sydney Sweeney’s ad for American Eagle jeans — encouraging liberals to keep the outrage coming. “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi,” Vance said jokingly on Friday’s episode of the conservative “Ruthless” podcast. “That appears to …

American Eagle is working with outside crisis communications specialists as it navigates the recent backlash to the brand’s campaign with Sydney Sweeney, according to information obtained by Modern Retail. Media inquiries sent to American Eagle appear to have been forwarded to Actum, which positions itself online as a “global consulting firm, built to deliver highly meaningful and measurable outcomes for …

You may have heard by now that Sydney Sweeney has great jeans, or genes, or both. According to public relations experts, she also has pretty great brand awareness. That’s perhaps not the positive prognosis you’d expect for someone whose latest American Eagle ad campaign, “Sydney Sweeney Has Great Jeans,” sparked online backlash this week. In the pricey campaign, the 27-year-old …

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish, tailor-made for TikTok’s aesthetic sensibilities. On paper, it follows all the rules of creating one of the best adverts of all time. But …

NEWYou can now listen to Fox News articles! A top White House official waded into the Sydney Sweeney-American Eagle advertisement controversy late Tuesday, calling left-wing backlash and claims of a “shift toward whiteness” more “cancel culture run amok.” Steven Cheung, President Donald Trump’s communications director, reposted an MSNBC headline claiming Sweeney’s ad promoted racial superiority in the form of genetic …

Anne D’Innocenzio Jul 31, 2025 – 8.13am Gift this article Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Subscribe now Already a subscriber? Login US fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even …