Tag Archives: E.l.f.s

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

E.l.f. Cosmetics’ ads usually make a splash. The affordable cosmetics maker has decried the lack of gender parity in the boardroom with a sketch campaign called “So Many Dicks”, tapped the actress Jennifer Coolidge at the peak of her “White Lotus” fame for its first superbowl commercial, and even sent the astronaut Amanda Nguyen into space with its products in …

Read More »