Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs. Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier and involved multiple “scare screens” …
Read More »Epic Games says Apple’s new install process cuts user drop-offs by 60%
