Tag Archives: directtoconsumer

After years of being asked how it would respond to the streaming explosion, ESPN is finally unveiling a new direct-to-consumer app designed to offer its clearest answer yet to that existential question. ESPN Chairman Jimmy Pitaro and other senior Disney and ESPN execs hosted media members at Disney’s corporate headquarters in New York for a demo of the long-gestating new …

Among the demands that President Trump has made to the pharmaceutical industry to lower drug prices, there’s been one that companies have enthusiastically supported: selling drugs directly to consumers. Even before Trump began discussing the idea, Eli Lilly and Novo Nordisk had adopted this model for their blockbuster weight loss treatments — offering discounted cash prices to patients not using …