Tag Archives: Deseret

Cracker Barrel’s recent attempt to rebrand and subsequent reversal could be a master class in marketing missteps. “History is rife with bad rebrands,” franchising expert Nick Neonakis said. “Cracker Barrel’s attempt will surely be one for the books.” The company’s decision to refresh its brand identity came as the company looked to recover from financial struggles. Stock prices were drastically …

This article was first published in theCougar Insiders newsletter. Sign up to receive the newsletter in your inbox each week. The opener is upon Cougar Town on Saturday when the Cougars host FCS Portland State, which lost to FCS-ranked Tarleton State 42-0 last Saturday. Just how much can we learn from this game where Kalani Sitake’s team is heavily favored …

BYU’s women’s cross-country is the best team in the nation. At least, that is the expectation for the upcoming season. The Cougars are ranked No. 1 overall in the 2025 NCAA Division I women’s cross-country national coaches’ preseason poll. BYU isn’t just No. 1 overall, though. The Cougars were a unanimous choice in the top spot. Why? A wealth of …

A new study highlights advantages of the Mediterranean diet in reducing risk of Alzheimer’s. The findings are especially significant for individuals of highest genetic risk. The diet is largely plant-based, with lots of fruits, vegetables, whole grains, nuts and beans. The food that people choose could have a powerful impact on the risk of developing dementia. That’s according to a …

Something rather curious happened — both nationally and locally — last week when BYU football coaches ended months of speculation and named true freshman Bear Bachmeier as the Cougars’ starting quarterback in their season opener Saturday against Portland State. The move seemed to boost the collective morale of BYU fans throughout the country, and thoughts that the season was going …

BYU student discovers previously unknown “blooming flower” origami folding pattern. The new technique has an infinite number of variations that can expand into 3-D forms. The designs have potential applications in space systems, medical devices and architecture. Brigham Young University student Kelvin (Zhongyuan) Wang’s love of paper folding just led to a discovery that added a new chapter to an …

The 19th-ranked BYU Cougars soccer team grabbed a massive upset victory Saturday night at home, beating the 4th-ranked UCLA Bruins 1-0. Ellie Walbruch connected on a penalty kick in the 14th minute, and the Cougar defense staved off a potent Bruins attack the rest of the way as BYU moved to 2-0-1 on the young season. UCLA goalkeeper Daphne Nakfoor …

This article was first published in the Cougar Insiders newsletter. Sign up to receive the newsletter in your inbox each week. Bear Bachmeier has a nice ramp to begin his college career at BYU. As the first true freshman starter to begin a season in Provo, he’ll have two winnable games at home and a Big 12 schedule that many …

It’s Bear season at BYU. The Cougars will start Bear Bachmeier at quarterback in their season opener against Portland State, BYU offensive coordinator Aaron Roderick told reporters Tuesday. “Bear has earned the job,” Roderick said. “He’s had a great camp and he’s our guy.” Special Collector’s Issue: “1984: The Year BYU was Second to None” Get an inclusive look inside …

A new COVID-19 variant, XFG or “Stratus,” has become the dominant strain in U.S. The stratus variant has been detected in wastewater in 30 U.S. states, the CDC reports. While viral activity level remains ‘moderate’, several states have showed high levels. A new COVID-19 variant, XFG — nicknamed “Stratus” — is now the dominant strain in the U.S. And the …