Update [Mon 18th Aug 2025, 4:30pm]: It’s now been confirmed that The First Descendant developer Nexon has stolen the likeness of at least one of the content creators featured in its AI-fuelled adverts for the game. DanieltheDemon, who is the content creator first in the video embedded below, responded in the comments to the video: “I have no affiliation nor …
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South Korean publishers Nexon are investigating a recent bit of TikTok marketing for their free-to-play shooter The First Descendant, after players spotted some ads that feature AI-generated ‘human’ streamers bigging up the game. Well, we at least have to assume it’s following that, as Nexon’s statement omits mentioning AI in favour of the wonderfully nebulous phrase “certain irregularities”. If you’ve …
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A streamer has claimed that ads promoting Nexon game The First Descendant are using AI to make it look like he’s promoting them. Over the weekend a series of ads promoting the game appeared on TikTok via the official The First Descendant account. These ads all show a streamer talking about the game, but Reddit user iHardlyTriHard gathered some of the …
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The First Descendant developer/publisher Nexon has been accused of using a series of “embarrassing” AI-generated TikTok advertisements, at least one of which is alleged to have imitated a real content creator. As collated by u/iHardlyTriHard on Reddit by scrolling on their For You Page for just 15 minutes, they came across four ads, along with another two “low effort ads …
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At this point, it’s clear that Artificial Intelligence (AI), whether Generative or Machine Learning, is making its way into video games, even as fans do their best to rally against the use of the systems. In the latest instance of reported AI usage, developer Nexon is being accused of utilizing AI to create fake advertisements featuring nonexistent streamers to help …
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