Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the Tennessee-based company said …
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Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong.
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn’t have expected the marketing move to spark a public furor and cause the restaurant’s chain value to sink by nearly $100 million. Yet the episode highlights the perils of tinkering with a company’s brand. Cracker Barrel acknowledged in a statement on Monday …
Read More »UFC’s Bryce Mitchell Reacts To Controversial Cracker Barrel Re-Brand
Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a surprise that the southern loud mouth had something to say about the ongoing Cracker Barrel logo fiasco. In case you missed it, Cracker Barrel is undergoing a brand change after coming under new management. It’s become one of …
Read More »Bryce Mitchell Rips Cracker Barrel Logo Change – Sherdog
Bryce Mitchell Rips Cracker Barrel Logo Change Sherdog Cracker Barrel ‘ruined a good thing’ as loyal fan slams ‘depressing’ rebrand Fox News Cracker Barrel changed its logo and some customers are very unhappy. Here’s why USA Today Cracker Barrel loses almost $100 million in value as stock plunges after new logo release CBS News Cracker Barrel’s marketing fiasco shows investors are making ‘woke’ a …
Read More »Cracker Barrel board member Gilbert Davila criticized for DEI consulting role
Conservative activist Robby Starbuck says Cracker Barrel’s logo redesign and progressive endeavors are “brand destruction 101.” One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction to the company’s new logo and redesigned interior and revelations about its embrace of far-Left values. Gilbert Davila, 61, joined the restaurant chain’s board in July …
Read More »Cracker Barrel’s marketing fiasco shows investors are making woke a massive risk factor
If the Cracker Barrel market puke has anything to teach Wall Street, it’s that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest. In fact, making “woke” an investing risk factor — in some cases as important as the direction of interest rates and inflation — seems so obvious …
Read More »Cracker Barrel changes its logo. The right-wing media flips out
Cracker Barrel’s new logo reveal is MAGA’s latest manufactured crisis. But what if a biscuit really just is a biscuit and not an LGBTQ+ gateway drug? Masked goons are terrorizing American cities. U.S. inflation is persisting. Gaza is starving to death. The Cracker Barrel unveils a new logo. If you guessed which crisis is not like the others, then you’ve …
Read More »Cracker Barrel removes Uncle Herschel from logo, faces customer backlash
Erik Russell worked at Cracker Barrel for several years. Now a brand designer, he warns the company is committing “one of the cardinal branding sins.” Cracker Barrel has found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price. The original 1969 logo …
Read More »Cracker Barrel’s New Logo Has MAGA Posting About Sydney Sweeney, Jesus
Somewhere in Tallahassee, at the turn of the millennia, a young Byron Donalds stood in the parking lot of his local Cracker Barrel — then his place of employment — and contemplated the man atop the wood-and-whimsy pancake palace. It was in that moment, staring into the gold and brown face helming the performatively old-timey interstate eatery, that a future …
Read More »Cracker Barrel unveils a new logo as part of wider rebrand efforts; shares fall
NEW YORK — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years. The man leaning on that barrel is also gone, as are the words “Old Country Store.” Instead, the new …
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