Tag Archives: Cracker

Nothing “prophetic” about this rebrand, huh? PublishedOctober 3, 2025 11:56 AM EDT•UpdatedOctober 3, 2025 11:56 AM EDT Facebook Twitter Email Copy Link Has any company taken more Ls in the past couple of months than Cracker Barrel? The famous restaurant and old-country store decided back in August to change its logo, eliminating both the Barrel and the Cracker from its …

New York  —  Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course following online backlash – including from President Donald Trump. The company confirmed the split late Thursday in a press release, announcing that it’s “ending its engagement with Prophet,” …

Amid backlash over logos and renovations, Cracker Barrel announced it will close 14 company-owned restaurants in the coming year. The closures aren’t of the signature Cracker Barrell locations but rather a smaller offshoot with locations in Alabama – Maple Street Biscuit Company. The Street reported 14 Maple Street Biscuit Company locations will close in fiscal 2026, which starts Oct. 1, …

Cracker Barrel Targeted With Proxy Fight by Steak ’n Shake Investor  The Wall Street Journal Steak ‘n Shake owner’s fight to remove Cracker Barrel CEO just intensified  Fox Business Cracker Barrel pushes back against ‘Fire the CEO’ billboard put up by Steak ‘n Shake’s CEO in Nashville  WSMV Sardar Biglari calls for ouster of Cracker Barrel CEO  Restaurant Business Magazine Cracker Barrel facing aggressive …

Key Takeaways Cracker Barrel is taking steps to reverse a decline in traffic it has seen since unveiling a controversial new logo in August. The restaurant recently offered breakfast specials and will poll loyalty members on how their experience was, CEO Julie Masino said. Bank of America analysts cautioned that the recovery may be “protracted.” A hotly debated rebrand has …

Key Takeaways Cracker Barrel Old Country Store posted weaker-than-expected profit and guidance on the pushback from the family restaurant chain’s rebranding plans. CEO Julie Masino said traffic has fallen about 8% since the company’s August 19th logo change, which it reversed after negative feedback from customers. Masino said traffic would likely continue to decline in the current quarter. Cracker Barrel …

Cracker Barrel customers upset with the restaurant chain’s recent plans to revamp its brand have hit the national chain in the pocketbook. During a conference call with investors Wednesday, Cracker Barrel announced restaurant traffic dropped 8% over the last month and is expected to remain down over the next few months, the Associated Press reports. As part of the call, …

By Juveria Tabassum (Reuters) – Cracker Barrel shares fell about 3% on Thursday, after social media backlash around the restaurant chain’s short-lived decision to change its decades-old logo hit customer traffic and prompted it to scrap store remodel plans. The company was forced to return to its “Old Timer” logo after facing criticism from conservatives, including U.S. President Donald Trump, …

Stocks to Watch Recap: StubHub, Cracker Barrel, Nvidia, General Mills  The Wall Street Journal StubHub slides 6% in NYSE debut after ticket seller’s long-awaited IPO  CNBC StubHub’s IPO — 25 years in the making  Bessemer Venture Partners Eric Baker’s long, winding road to taking StubHub public  Yahoo Finance StubHub CEO backs Trump’s effort to end ticket price gouging  Axios Source link

Cracker Barrel expects fewer patrons after failed logo rebrand  The Washington Post Cracker Barrel stock sinks as company cuts outlook after walking back logo update, store remodels  Yahoo Finance ‘Fire the CEO’ billboard appears in Nashville, resembling canceled Cracker Barrel logo  WSMV Cracker Barrel sales are plunging  Axios Cracker Barrel now expects fewer diners in the months ahead, and the stock is plunging  MarketWatch Source …