Tag Archives: cereal

China Promises a New Era of Agriculture with a Cereal That Could Grow on 14 Billion Acres of Barren Land

China Promises a New Era of Agriculture with a Cereal That Could Grow on 14 Billion Acres of Barren Land

In a significant leap for agricultural science, Chinese researchers have unveiled a new variety of rice that could dramatically change the way we approach global food production. This newly developed rice is not just any crop—it’s a game-changer, engineered to thrive on land that was previously thought to be unusable. In fact, the new strain holds the promise of growing …

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Americans buying less cereal may be a factor in sale of Kellogg’s brands

Americans buying less cereal may be a factor in sale of Kellogg’s brands

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker of Corn Flakes, Froot Loops, Rice Krispies and other familiar brands. Except for a brief period during the coronavirus pandemic, …

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