As 1950 began, Paramount Pictures launched an innovative and grand word-of-mouth campaign for Billy Wilder’s Sunset Boulevard by hosting a series of screenings for Hollywood icons and insiders. Before one such screening, MGM head Louis B. Mayer hosted a dinner party for Wilder, star Gloria Swanson, and others, before they all decamped to a screening room to watch the film. …
Read More »Sunset Boulevard is 75 and the pictures are smaller than ever
