Fox News contributor Liz Peek argues Cracker Barrel’s logo change was unnecessary on ‘The Bottom Line.’ President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote …
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Investor called Cracker Barrel transformation plan ‘folly’ before rebranding
‘The Big Money Show’ panelists react to Cracker Barrel’s failing rebrand as shares of the iconic chain take a steep hit. Cracker Barrel’s slide into a rebranding debacle began with a phone call at 4:30 p.m. on May 16, 2024. That day, Cracker Barrel’s new CEO, Julie Felss Masino got on the phone with investors and unveiled the details of …
Read More »Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us …
Read More »Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us …
Read More »Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stock
Facebook Tweet Email Link New York — Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the company posted on its website Monday. “You’ve also …
Read More »Cracker Barrel finally responds to ‘woke’ logo backlash
After suffering a week of online backlash to its new streamlined logo design — and a 9% drop in its stock price — the Cracker Barrel restaurant chain finally responded to critics Monday in a statement admitting it “could’ve done a better job sharing who we are and who we’ll always be.” “If the last few days have shown us …
Read More »Cracker Barrel responds to backlash over new logo and rebranding
The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, 2025 in Pembroke Pines, Florida. Joe Raedle | Getty Images Cracker Barrel Old Country Store on Monday issued a statement responding to the widespread backlash it faced last week over its rebranding and new logo. “If the last few days have shown us anything, …
Read More »Cracker Barrel icon Uncle Herschel ‘not going anywhere,’ company says amid logo backlash
Cracker Barrel acknowledged the loud opposition to its new logo and remodel in a statement issued Monday, maintaining that Uncle Herschel is “not going anywhere” despite being removed from its updated design. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the Tennessee-based company said …
Read More »Cracker Barrel refreshed its logo and paid the price. Here’s what brand experts say went wrong.
When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn’t have expected the marketing move to spark a public furor and cause the restaurant’s chain value to sink by nearly $100 million. Yet the episode highlights the perils of tinkering with a company’s brand. Cracker Barrel acknowledged in a statement on Monday …
Read More »UFC’s Bryce Mitchell Reacts To Controversial Cracker Barrel Re-Brand
Bryce Mitchell is one of the most outspoken and controversial voices on the UFC roster today so it shouldn’t come as a surprise that the southern loud mouth had something to say about the ongoing Cracker Barrel logo fiasco. In case you missed it, Cracker Barrel is undergoing a brand change after coming under new management. It’s become one of …
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