Tag Archives: baijiu

China’s fiery baijiu spirit evolves to attract younger drinkers

China’s fiery baijiu spirit evolves to attract younger drinkers

BEIJING (AP) — The centuries-old fiery Chinese spirit baijiu, long associated with business dinners, is being reshaped to appeal to younger generations as its makers adapt to changing times. Mostly distilled from sorghum, the clear but pungent liquor contains as much as 60% alcohol. It’s the usual choice for toasts of “gan bei,” the Chinese expression for bottoms up, and …

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