At $170 million in media value, the promotional partner campaign for Disney/Marvel Studios’ Fantastic Four: The First Steps is the biggest in some time, ahead of the pushes for Marvel Cinematic Universe’s Deadpool & Wolverine and Black Panther: Wakanda Forever and even rival studio summer campaigns such as Jurassic World Rebirth ($150M). 2019’s Spider-Man: Far From Home at $288M remains …
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