Sydney Sweeney doesn’t regret selling soap made from her used bathwater. In a new interview with The Wall Street Journal, the Euphoria actress said it was primarily women who had an issue with her decision.
“I think it’s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience,” she said, adding, “It was mainly the girls making comments about it, which I thought was really interesting. They all loved the idea of Jacob Elordi’s bathwater.”
Earlier this year, the actress has teamed with Dr. Squatch, manufacturer of “natural manly soap,” for a new bar called Sydney’s Bathwater Bliss. “We created a limited-edition soap infused with her ACTUAL bathwater,” the company said in a social media post. “Why? Because y’all wouldn’t stop asking. And Sydney said, ‘Let’s do it.’” It hit stores in June.
Sweeney confirmed to WSJ that Dr. Squatch since sold to Unilever for $1.5 billion, although she refused to confirm whether she had any equity in the company. But when asked if she was thinking strategically, she said, “Yes. Very.”
During the interview, Sweeney refused to answer any questions about her recent controversy with American Eagle, attending the wedding of Jeff Bezos and Lauren Sánchez, or her personal life. She also wouldn’t say if there’s anyone in Hollywood she views as a mentor. “I’ve always said that I look up to the older version of myself,” she said. “So I’m hoping that whatever I’m doing now, 40-year-old Sydney will be proud of.” (She did note that her Euphoria character Cassie remains “crazy.”)
Last month, American Eagle debuted a new denim ad featuring Sweeney with the tagline “Sydney Sweeney has great jeans.” The decision to center the promos around the “jeans” and “genes” homophone has turned the campaign into a culture-war flashpoint. It was exacerbated by the fact that Sweeney was, through no fault of her own, already a culture-war flashpoint thanks to the weird, often creepy politicization of her body, especially by those on the right.
Pairing Sweeney — who has blonde hair and blue eyes — with the tagline “has great jeans/genes” has led some on the left to accuse the campaign of subtly (or not-so-subtly) dog-whistling eugenics and white supremacy. Meanwhile, some on the right are celebrating the campaign for allegedly doing just that, calling the spots yet another harbinger of the death of woke.
Sweeney previously addressed the way others have politicized her appearance, telling NME last year, “There’s not anything I can do.” She added: “I think it’s important to be aware of everything and then use that information however I may well. But I’m just being me, that’s all.”
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