Sony Xperia phones make up just a tiny fraction of the overall smartphone market, and the brand isn’t exactly exuding confidence in its future. Sony, however, says that Xperia is a “very important” part of its business and that it will continue to “nuture” it.
During Sony’s latest financial results presentation this week, Sony CFO Lin Tao addressed the state of its Xperia smartphone brand, saying that Xperia is part of “a very important business for us” as reported by CNET Japan (translated).
Tao said that “communication technology is a very important technology that Sony has cultivated for a long time. We also want to continue to value our smartphone business.” Though adding that “communication technology is used in areas other than smartphones.”
This comes not long after rumors that Sony is pulling back on its efforts to sell Xperia smartphones in Europe. The company has also lost a lot of ground in its home country of Japan, largely pulled out of the US market, and earlier this year stopped manufacturing its own devices. Sony has said time and time again that it will continue its smartphone efforts, and it seems they’re still sticking to that.
More on Sony:
Follow Ben: Twitter/X, Threads, Bluesky, and Instagram
FTC: We use income earning auto affiliate links. More.
