Selena Gomez’s Wedding Hair Products Include a $22 Shampoo

My jaw hasn’t left the floor since Selena Gomez shared photos from her dreamy wedding day. The multihyphenate tied the knot with Benny Blanco with a star-studded ceremony and one of the most elegant bridal looks I’ve seen this year. Gomez paired her timeless Ralph Lauren halter gown with glowy, fresh-faced glam and—my favorite part—a Hollywood bombshell bob. Lucky for me, her wedding hair stylist Renato Campora spilled exactly how to replicate her glamorous ‘do in a press release.

Though Gomez’s deep side part and glossy marcel waves ooze an expensive air, the “flawless foundation” of her bridal hair is just $22, per Campora. The stylist shared that in preparing Gomez’s strands for a “celebration of joy, unity, and love, every detail had to be perfect.” That’s why he washed her hair twice with the Joico Defy Damage Protective Shampoo—which was key for the end result of her “flawless, timeless, healthy-looking” strands, as he put it.

Joico Defy Damage Protective Shampoo

The Joico gem, paired with the brand’s restorative mask, reset Gomez’s strands “by removing buildup and thoroughly cleansing her hair,” per the stylist. The result? Reduced frizz and “enhanced moisture, shine, strength, and protection from heat styling,” he explained. What better base for your wedding day mane? To experience the Joico Defy Damage Protective Shampoo’s impressive results, lather the product into wet hair regularly, and voila—Gomez-level locks.     

Gomez isn’t the only fan of Joico’s damage-reversing hair care: Brand ambassador Kate Hudson also swears by the fortifying shampoo, which delivers “soft, buttery, [and] yummy” strands, as she put it. Not to mention, more than 1,000 Amazon shoppers purchased the formula in the past month alone—many of which left glowing reviews. One customer raved that the $22 product saved their damaged hair and left it “soft, healthy-looking, and full.”     

Snag the Protective Shampoo and the other Joico products behind Gomez’s wedding hair, below. 

Heat Hero Glossing Thermal Protector

JoiWhip Firm Hold Design Foam

Dream Blowout Thermal Protection Crème

Defy Damage KBOND20 Power Masque