- Protein Is Showing Up in Doritos, Waffles and Now Even Pop-Tarts Bloomberg.com
- Pop-Tarts’ Most Requested Flavor Is Finally Back After 3 Years Allrecipes
- GLP-1 craze fuels rise of protein snacks with new Protein Pop-Tarts, Doritos coming Axios
- Food firms scramble to meet the high-protein craze BBC
- From Doritos to Pop-Tarts, Big Food’s $67 billion obsession is protein-packed everything: ‘It’s going to keep coming’ Fortune
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