People Are Sharing Things That Were Supposed To Be “The Next Big Thing” But Totally Flopped, And I Honestly Forgot About Half Of These

Sometimes, the hype is real. Every so often, something comes along that’s promoted as the “next big thing,” and it actually really does live up to the label. For example, when Apple unveiled the first iPhone in 2007, it promised to change how we communicate, listen to music, and access the internet. Less than two decades later, it’s hard to imagine life without it.

Person holding up a smartphone, demonstrating its features, wearing a black turtleneck sweater on a presentation stage

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However, there are also times when a new product, idea, or technology comes along and it does not live up to the hype and just fizzles out. Recently, redditor Few_Football4342 was curious about those products when they asked: “What was supposed to be ‘The Next Big Thing’ but totally flopped?”

Two bottles of Crystal Pepsi, a clear version of the Pepsi soda, with labels displaying the brand name and logo

The thread got a ton of responses. Below are the top and most often repeated things people said:

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1.“Segway”

A person smiling while casually leaning on a Segway scooter in a studio setting

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“They did a huge reveal on Good Morning America, advertising, ‘What is IT???’ Only for it to be a Segway.”

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2.“The Microsoft Windows Phone.”

Hand holding an HTC smartphone displaying tiles for Internet Explorer, Xbox Games, Microsoft Office, and apps like eBay and Tesco

Tim Ireland – PA Images / PA Images via Getty Images

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3.“Google+ was supposed to be Facebook’s big rival.”

Silhouette of a hand holding a smartphone with the Google+ app logo glowing on the screen

NurPhoto / NurPhoto via Getty Images

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“For about two days in 2011, thousands of users announced they were leaving Facebook for Google+ – and one week later, they were right back on Facebook.”

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4.“Virtual reality, like two or three times.”

Person wearing a virtual reality headset and a casual t-shirt, looking upwards

Future Publishing / Future via Getty Images

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“I wouldn’t say it flopped. It comes in waves, with each wave bringing progress.”

LordsOfFrenziedFlame

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5.“Google Video was supposed to rival YouTube, and then they bought YouTube.”

Early 2000s Google Video webpage open in Internet Explorer, displaying video categories and options for users to upload videos

Bloomberg / Bloomberg via Getty Images

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6.“Microsoft Zune!”

Zune media player displaying Alanis Morissette's album cover and song "Excuses" from "So-Called Chaos."

Bloomberg / Bloomberg via Getty Images

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“My mom has a pink Zune THAT SHE STILL USES to listen to music. Obviously, she can’t add new music, but it’s like a time capsule, and it still charges and plays.”

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7.“Before FaceTime and cellphone video tech was as advanced, there was a multilevel marketing company called ACN that was pushing these handheld desk phones with video screens for video calls. They were supposed to be HUGE. This was around 2006. I had friends who joined the company peddling these phones. Within a couple of years, the tech was obsolete.”

Office desk phone with a screen, keypad, and cord, featuring buttons for various functions

notmywheelhouse

8.“Olean oil was supposed to be the future of healthy potato chips.”

Three bags of WOW! chips: Lay's Original, Doritos Nacho Cheesier, and Ruffles Original, all labeled fat-free with olestra

John T. Barr / Getty Images

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“It caused a lot of people to💩 themselves.”

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9.“Sony MiniDisc. They came out before CD burning did. They had a slightly shorter run time and were fully rewritable with track skipping. It was a great idea that got shafted when rewritable CDs became a thing.”

Sony MiniDisc Walkman player with earbuds; screen displays "MD 00:19." Silver design with playback and volume controls visible

Science & Society Picture Librar / SSPL via Getty Images

JimVivJr

“In their defence, I had an MP3 player during the MiniDisc days. It cost $500 and had 32MB of storage. It was clearly the future, but not really the present at that time.”

UncleJoesLandscaping

10.“3D TV…my buddy had one, it was horrible (no good content), and everyone looked like idiots wearing those stupid glasses.”

TV display demonstrates 3D technology with dolphins, viewed through 3D glasses. Sign reads, "Are you ready for 3D TV?"

VALERY HACHE / AFP via Getty Images

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“I’m still disappointed this didn’t take off. I still have 3D Blu-rays and a 3D projector home theatre at home — and Jurassic Park kicks ass in 3D. It’s basically the only way you can watch 3D movies at home (unless I’m mistaken). And the only way you can watch a 3D movie is when it’s in theatres. Which is kinda disappointing.”

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11.“Augmented reality glasses.”

Gustavo Caballero / Getty Images

Dakota1228

“I still think those are going to breakthrough but the technology isn’t there yet for them”

HortonHearedAJew

12.“HD DVD lost out to Blu-ray pretty spectacularly.”

Store aisle with shelves of DVD and Blu-ray discs, featuring section titles "HD DVD" and "Blu-ray Disc" on dividers

Portland Press Herald / Getty Images

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“HD DVDs, they lost the format war with Sony’s Blu-ray format. I had a friend who bought as many HD DVDs for ultra cheap when Blu-ray won, he still has his old Xbox 360 HD DVD player, he has a good collection.”

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13.“Curved screen TVs. I thought I was in the future the first time I saw one of those.”

Three people view a large Samsung screen displaying vibrant abstract art at an exhibition. Samsung logo is prominently visible above

TOBIAS SCHWARZ / AFP via Getty Images

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14.“Facebook’s MetaVerse.”

Digital avatars at Metaverse Fashion Week event entrance, featuring virtual banners and futuristic architecture

Vittorio Zunino Celotto / Getty Images

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“They changed their company name to it, lol.”

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15.“3D movies. A few of them were very well done, but most studios either did a cheap job as an afterthought or made an awful movie and expected the 3D to save it.”

Poster for "Glee: The 3D Concert Movie" with performers posed on a scaffolding structure. Text reads: "In cinemas August 19 for a limited period only. Book now!"

©20thCentFox/Courtesy Everett Collection

Evil_Sharkey

16.And lastly, “MySpace. It was, until it wasn’t.”

MySpace homepage screenshot showing navigation links: Home, Browse, Search, and Invite. Banner reads "myspace.com: a place for friends."

Erik Freeland / Corbis via Getty Images

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You can read the original thread on Reddit.

Note: Some responses have been edited for length and/or clarity.

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